Monday, 14 March 2011
Sunday, 13 March 2011
Evaluation..
How did you use media technologies in the construction and research planning and evaluation stages?
Below is a video of myself talking through the scenes of my music video, explaining the effects I used and how/why I believed them to be effective...
Aside from the explenation in the video above, the programmes used in order to construct my video made it look so much more professional than it would be without them.
http://www.youtube.com/watch?v=2k0XCGGCXho
Below is another video of myself explaining what my video is essentially about and why I feel it to be an effective music video.
http://www.youtube.com/watch?v=3F3Nq0nwfU0
And finally, my last video simply consists of the technology I used to create my video and all ancillary tasks.
http://www.youtube.com/watch?v=Be1EU4j81M8
Aside from the explenation in the video above, the programmes used in order to construct my video made it look so much more professional than it would be without them.
- Progammes I used:
- Photoshop CS3 - Photoshop allowed me to full edit my ancillary tasks. Without the use of photoshop, I would not have been able to complete my tasks to a high standard.
- Final Cut Pro - Without FCP my music video would simply not exist. FCP allowed me to cut, edit and add effects onto my original footage, thus making it more effective. FCP helped me make my project look tidy and professional.
- Toast - Toast was the programme that allowed me to change the video's format into MOV files. Without Toast, it would have made life a lot harder by not being able to easily change the video format.
- Screenflow - Screenflow was only used at the end of my coursework. I used it in order to film the 'construction stages' of my music video. It is responsible for all of the video I posted on the blog (minus my actual video).
http://www.youtube.com/watch?v=2k0XCGGCXho
Below is another video of myself explaining what my video is essentially about and why I feel it to be an effective music video.
http://www.youtube.com/watch?v=3F3Nq0nwfU0
And finally, my last video simply consists of the technology I used to create my video and all ancillary tasks.
http://www.youtube.com/watch?v=Be1EU4j81M8
Evaluation..
What have you learned from your audience feedback?
After completing my music video and my ancillary tasks, it was time to get it reviewed and examined by separate audiences.
The first audience were my class mates, as they obviously in my class and they share similar music taste and are all roughly the same age as me.
In order to carry out the results, I had to create a questionnaire which I had done previously on my blog. I printed out several questionnaires and went round the class rooms at the registration time and asked if they could fill them in. Out of the one hundred I printed out, I received eighty-seven back. From these results, I devised a bar chart on their feedback:
After completing my music video and my ancillary tasks, it was time to get it reviewed and examined by separate audiences.
The first audience were my class mates, as they obviously in my class and they share similar music taste and are all roughly the same age as me.
In order to carry out the results, I had to create a questionnaire which I had done previously on my blog. I printed out several questionnaires and went round the class rooms at the registration time and asked if they could fill them in. Out of the one hundred I printed out, I received eighty-seven back. From these results, I devised a bar chart on their feedback:
- The audience feedback from my class mates was most positive, the bar chart below proves this:
- However, different audiences have different results depending on mainly their age. Which brings me onto my next audience, which were a class of 13yr olds. Their results (below) show a much more childish approach to my video, however they enjoyed the ancillary tasks. I believe the problem with the music video was that they don't understand how complex it is to create a music video.
- I handed my last printed questionnaires around the staff room, and from the forty five I handed out, I received forty two, from which the results were mostly positive as you can see below:
You can tell from these results that my music video and my ancillary tasks were was well received. The weakest task was the Special Thanks page, this could possibly because the photograph I used may have been to similar to the ones I had use on my previous tasks.
Seperately, here are my results for my music video.
Seperately, here are my results for my music video.
As you can see from the above graph, my results did not go below 85 on the scoring chart, which I am very happy about.
Friday, 11 March 2011
Evaluation..
How effective is the combination of your main product and ancillary texts?
My main product is an acoustic music video composed by Joshua Radin, I have followed the codes and conventions of similar music videos in order to make this video look as realistic as I possibly could. The genre of my video is acoustic as I have previously stated, therefore the ancillary tasks have to follow the same mellow and relaxing format. The artist's name for my magazine advert is Ernest, I picked the name Ernest simply because I found it to be a very simple, individual name. There are many artists in the world with their band/solo artist name as their own name, an example of this could be James Blunt, or Jack Johnson two very respected acoustic artists.
My first ancillary task was my music magazine advert. I tried to make it look as professional as I could, I researched several magazine adverts, including Green Day's new album premire in NME magazine. I found out the advert needed to be bright, colourful and appealing to my target audience. Therefore I have inserted the artist's name in the centre of the advert, making it easily recognisable to the audience that Ernest is the name of the artist. The background used was actually a photograph I took in Brighton, on the beach. I thought this photograph was perfect for my background, as it was very bright, colourful and entailed an old boat that I thought set the scene of an acoustic artist. I have also included texts such as 'Empire rates this five star' as this is the sort of review you would find on a succesful album, hence the reason why I have used it in my advert.
In comparison to other acousitc artist's adverts, I found mine to be very unique as I could not find any other music advert that had original photography as the background, traditionally, an advert for an ablum would be the album's front cover and possibly some reviews, however I felt that my advert needed to be different in order to attract a wider audience.
My second ancillary task was he front cover of the CD. This was also taken on the beach of Brighton and captures the same essence of my music advert (tranquil, bright and colourful) it features a piece of rusty machinery, and the album is titiled 'Working Progress' which highlights the rusty machinery and the idea that the album is a steady start to something brilliant.
My third ancillary task was the back of the CD, similar to the front cover, the back needed to follow the same codes and conventions of the front cover, to keep it looking professional. The back cover again was taken on Brighton beach, this time of an old boat, that I edited in photoshop, desaturating the colour, flipping the original photo around so it looked more retro. I had to make sure the song titles were easily readable, therefore I had to make the background quite plain, so I merged two colours from the sky together to make a dull white, making the text easy to read.
Finally, my fourth task was the 'Special Thanks' page. This page simply consisted of myself creating names of people who helped film, and create the album. The picture behind it was taken on a beach in Brighton, of two people walking side by side, symbolising the peacefulness of the song, and the album artwork. The white font colouring complimented the blue sky background, making it appealing to the audiences.
My main product is an acoustic music video composed by Joshua Radin, I have followed the codes and conventions of similar music videos in order to make this video look as realistic as I possibly could. The genre of my video is acoustic as I have previously stated, therefore the ancillary tasks have to follow the same mellow and relaxing format. The artist's name for my magazine advert is Ernest, I picked the name Ernest simply because I found it to be a very simple, individual name. There are many artists in the world with their band/solo artist name as their own name, an example of this could be James Blunt, or Jack Johnson two very respected acoustic artists.
My first ancillary task was my music magazine advert. I tried to make it look as professional as I could, I researched several magazine adverts, including Green Day's new album premire in NME magazine. I found out the advert needed to be bright, colourful and appealing to my target audience. Therefore I have inserted the artist's name in the centre of the advert, making it easily recognisable to the audience that Ernest is the name of the artist. The background used was actually a photograph I took in Brighton, on the beach. I thought this photograph was perfect for my background, as it was very bright, colourful and entailed an old boat that I thought set the scene of an acoustic artist. I have also included texts such as 'Empire rates this five star' as this is the sort of review you would find on a succesful album, hence the reason why I have used it in my advert.
In comparison to other acousitc artist's adverts, I found mine to be very unique as I could not find any other music advert that had original photography as the background, traditionally, an advert for an ablum would be the album's front cover and possibly some reviews, however I felt that my advert needed to be different in order to attract a wider audience.
My second ancillary task was he front cover of the CD. This was also taken on the beach of Brighton and captures the same essence of my music advert (tranquil, bright and colourful) it features a piece of rusty machinery, and the album is titiled 'Working Progress' which highlights the rusty machinery and the idea that the album is a steady start to something brilliant.
My third ancillary task was the back of the CD, similar to the front cover, the back needed to follow the same codes and conventions of the front cover, to keep it looking professional. The back cover again was taken on Brighton beach, this time of an old boat, that I edited in photoshop, desaturating the colour, flipping the original photo around so it looked more retro. I had to make sure the song titles were easily readable, therefore I had to make the background quite plain, so I merged two colours from the sky together to make a dull white, making the text easy to read.
Finally, my fourth task was the 'Special Thanks' page. This page simply consisted of myself creating names of people who helped film, and create the album. The picture behind it was taken on a beach in Brighton, of two people walking side by side, symbolising the peacefulness of the song, and the album artwork. The white font colouring complimented the blue sky background, making it appealing to the audiences.
Evaluation..
In what ways does your media product use, develop or challenge forms and conventions of real media products?
My inspiration for creating this music video, came from the simplicity and effectivness of several acoustic artists performing in their own music videos. I had to research several music videos in order to find a song and video that I found appealing and do-able and most of all, entertaining for the audience.
Because I live in Jersey, I am surrounded by various fields and countryside backgrounds, therefore I felt it to be appropriate that I chose a song that was quite mellow and relaxed, as it would make it ideal for filming and there are several good locations to film a relaxed acoustic song. After several weeks of choosing what song to create my music video too, I stumbled across the American Folk/Acousitc solo artist Joshua Radin, who I have been a huge fan of for a very long time. The title of his song 'Brand New Day' immiediatly appealed to me, as I had an idea of what my video was going to consist of before I had even started filming.
I used some of his ideas in order to make my music video seem and look as professional as I possibly could. One of these examples was the constant use of different camera angles, emphasizing the emotion within the song, brought out by the use of different camera angles. I watched the music video for Brand New Day at least thirty times in order to truly capture the esscence of the meaning behind the music video. I found that each shot in his video held a different reason as to why he chose to do that shot, it was to highlight many important ideas, whether it be highlighting a sense of location, expression on a character's face, what as going on in the background, focusing on certain props, close-ups on the guitar and him singing the song itself.
All of these small editing techniques and camera angles added up to create a truly brilliant music video and this was the main reason for me to chose this video, as I found it very appealing with a wide target audience, it was simple yet effective to film, I already had a very good idea of the locations I would be filming in and I enjoyed the actual song, which meant I wouldn't get bored of it, or give up on it half way through the filming process.
I encountered some problems whilst filming this music video, one of which being a friend of mine running over the newly bough tri-pod with a 500lb tractor, this set back one day of filming as the tri-pod got demolished in the process. One of the main problems, apart from the tractor, was the weather. In order for my video to look professional, it had to look as if I had filmed it all on one day, however this is almost impossible to do, therefore I had to film on days where it was not raining, and the weather was suitable to the mood and genre of the music video I originally chose. Luckily I was able to film almost all of my footage within a week where the weather was quite continous, although there was a few weeks where we encountered snow, which really set back the filmiong process.
I feel as though I have followed the traditional codes and conventions of similar media texts, as my research proves this. Looking at several music videos helped me to decidde what genre I would eventually choose to film.
My inspiration for creating this music video, came from the simplicity and effectivness of several acoustic artists performing in their own music videos. I had to research several music videos in order to find a song and video that I found appealing and do-able and most of all, entertaining for the audience.
Because I live in Jersey, I am surrounded by various fields and countryside backgrounds, therefore I felt it to be appropriate that I chose a song that was quite mellow and relaxed, as it would make it ideal for filming and there are several good locations to film a relaxed acoustic song. After several weeks of choosing what song to create my music video too, I stumbled across the American Folk/Acousitc solo artist Joshua Radin, who I have been a huge fan of for a very long time. The title of his song 'Brand New Day' immiediatly appealed to me, as I had an idea of what my video was going to consist of before I had even started filming.
I used some of his ideas in order to make my music video seem and look as professional as I possibly could. One of these examples was the constant use of different camera angles, emphasizing the emotion within the song, brought out by the use of different camera angles. I watched the music video for Brand New Day at least thirty times in order to truly capture the esscence of the meaning behind the music video. I found that each shot in his video held a different reason as to why he chose to do that shot, it was to highlight many important ideas, whether it be highlighting a sense of location, expression on a character's face, what as going on in the background, focusing on certain props, close-ups on the guitar and him singing the song itself.
All of these small editing techniques and camera angles added up to create a truly brilliant music video and this was the main reason for me to chose this video, as I found it very appealing with a wide target audience, it was simple yet effective to film, I already had a very good idea of the locations I would be filming in and I enjoyed the actual song, which meant I wouldn't get bored of it, or give up on it half way through the filming process.
I encountered some problems whilst filming this music video, one of which being a friend of mine running over the newly bough tri-pod with a 500lb tractor, this set back one day of filming as the tri-pod got demolished in the process. One of the main problems, apart from the tractor, was the weather. In order for my video to look professional, it had to look as if I had filmed it all on one day, however this is almost impossible to do, therefore I had to film on days where it was not raining, and the weather was suitable to the mood and genre of the music video I originally chose. Luckily I was able to film almost all of my footage within a week where the weather was quite continous, although there was a few weeks where we encountered snow, which really set back the filmiong process.
I feel as though I have followed the traditional codes and conventions of similar media texts, as my research proves this. Looking at several music videos helped me to decidde what genre I would eventually choose to film.
Final Edits...
I have come to the end of my music video, and I am now editing the lighting, background/contrast of my music video. I am using the programme 'MagicBullet' to do this, as MB allowed me to give the video a more crisp and warm feeling to it.
I feel as though MagicBullet has enabled me to give my video that final professional touch it lacked previously, and now I am confident that my music video is ready to be handed in. The way in whcih I have used MB shows the progression of bad things happening in my music video. As time progresses, the background gets bluer and colder, if you watch closely, it starts of very bright and warm, and ends coldly and depressing.
I feel as though MagicBullet has enabled me to give my video that final professional touch it lacked previously, and now I am confident that my music video is ready to be handed in. The way in whcih I have used MB shows the progression of bad things happening in my music video. As time progresses, the background gets bluer and colder, if you watch closely, it starts of very bright and warm, and ends coldly and depressing.
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