Another Slight Change of Plam..

I have also decided to scrap the beach scene at the end of my video because it has no relevance whatsoever to the other problems I encounter in my video. I feel the ending of my video should be myself struggling one last time to make this music video look good.

Therefore after I get beaten up by those youths, I am getting bandaged up in my house, by a doctor/parent and I then go back to where I started (summer house) I am being recorded leaving my house on crutches with a head band and a black eye, walking down to my garden, turning the corner to find the youths waiting for me at the summer house, the tractor mowing the lawn, ducks are in the way of my camera. By doing this, it shows what I have been through to make this video, and my final stand to make the video look professional. I go to sing the last line, and the chair breaks and the tractor drives into the camera to finish it.

Slight Change Of Plan

Because of the limited amounts of ideas I have come up with, there will be a slight change of plan in my music video.

On the second part of the song, I am now going to get beaten up by a gang of youths whilst I try to record my video, as I feel this is the most appropriate decision for my music video. I was going to be filming myself in a park with various people surrounding me and disturbing me however I have come to the conclusion that what I have chosen to do (stated above) is more relevant to the lyrics in the song.

Editing Update..

I have come to finish the first part of my editing for the first 1:05 of my music video. The first time I edited my video, I have five different camera clips and using Final Cut Pro moved and edited them to match the lip syncing.
My first draft of my music video entailed a scene where I was annoyed by several ducks, I changed this because I found a more suitable idea for that particular part of the song. Although I am still retaining the idea of the ducks annoying me, so I managed to fit the duck clip into the first part of my song, where it looked more realistic than what it was before.

The main principal for the first part of my video was to introduce the audience to the start of my problems whilst filming my music video, I feel all the camera shots I used addressed the emotion behind my music video, and that emotion was a combination of anger and hopelessness.

Merging The Footage..

PScreens..

Throughout the course I decided to take screen shots of my progress and what I had done to achieve certain tasks during my development.

I had to edit certain parts of the original footage to match up with the song timings and lip syncing. I did this by using the cut tool on final cut pro, this allowed me to delete parts of my footage that were not needed in my video to make it look more realistic.

I also had to re-render the sound on my video, muting the sound in my original footage and replacing it with the song I chose. This allows the song to play smoothly throughout my video without any other annoying noises from my original footage.

Some of this screen shots are mid way through my project.

Editing Prologue..

I have started editing the first 'scene' of my music video. I have edited the first part of the song up until the end of the first chorus. I have been using the programme 'FinalCutPro' to merge the clips together and I also used this programme to add some simple cut effects, to make my project look more professional.
I have used several different camera shots in my first editing scene, as this keeps the video flowing and doesn't become tedious or slow.
I found lip syncing particularly hard, as you first have to lip sync to the song, but then edit the clips to make it look like you were singing throughout the different camera angles. It took time to merge all of the clips together to make the lip syncing look realistic, but I have finally completed the first part of the video.

I will be filming in a seperate location next..

Encountering Problems..

I could not film this weekend, as there was too much snow, and it would have looked ridiculous if I had one cut of a garden with snow, and one without. This was not helpful whatsoever, therefore this delays the completion of my final project.

Letter to The Artist..

This is the letter i devised and sent to the artist Joshua Radin. It addresses what I needed to use his song for, and why I thought it would be appropriate for my music video.

By sending this letter, it first of all asks the artist if I can use this song without claiming the rights to it, or making money from it, and it is polite to ask the artist if you are actually aloud to use his music for your A2 project.

The song I am using is called 'Brand New Day' and it is by the American artist 'Joshua Radin' I am using the song throughout the entirety of my music video, and asking for the rights to do so is simply polite and I cannot get sued for doing so.

Editing Begins..

ERDITING

Filming Update

This is essentially my last scene...

• Beach (?)
• Chair - Breaking
• Rain (?)
• Everything else

Filming Update

Now that I have got my entire footage I can now start filming on a seperate location, the park.

On the ..... November I started filming the second part of my music video. For this, I simply copied the filming proccess I went through for my first scene, I video'd my self singing in different camera angles much like my first scene.

Filming Update

On the 7th of November I filmed the action parts of the video, basically the dramatic parts of the video where the most action takes place. I have footage of myself attacking a fly as this is the start of the problems that go wrong. The problems start off minor, and then slowly get worse and worse as the song progresses. After the fly incident, woodwork then falls from the top of the summer house where I am singing in front of. This adds a comedic element to my video, as this and the other problems relate to the point of the song.  After the woodwork scene, two builders the enter and hammer the wood back onto the house. I then have a short break where I can sing without interruptions, and then a tractor drives straight in front of the camera, and then takes the camera away with him whilst on the tractor, again ruining my music video.
TBC

Filming

I started my filming on the 6th of November in mid afternoon, the weather was brilliant for filming as there was no rain or clouds. I started filming the begining of my music video, which is basically 4-6 videos of myself filmed in front of an old summer house in my garden. I felt this to be appropriate as it is a very tranquil and calm atmosphere and background to film on. Also, it is quite and old structure, and in my video, parts fall from the top of the summer house, so again this helps with the atmosphere and the comedy of the video.
The main hurdle I came across whilst filming, was the choice of camera shots, therefore I decided to film myself singing certain parts of the song several times over, to give myself as many camera angles as I could.

On the 6th of November I filmed a fair amount of footage which will help me in the long run with my music video, as everything I filmed can be used for quick cuts in my video when I finally come to edit it.

Planning Documentary..

Planning Update..

So far so good, everything is going according to plan. I have the equipment needed to ensure that my music video will look as proffesional as possible. I have had no problems finding the time to film my video, as I have managed my time well. Weekends are the main point in the week where I can find the time to film my video, however when the weather is nice, I take advantage of filming in the sunlight, as filming in the rain/clouds dampens the mood of my video. Props and actors are something I have not yet come across in my filming stage yet, however I have a number of committed actors who are willing to give up their time to  help me film my video.

The only main problem I may meet in the future is the unpredictable weather forcasts, as my video needs to be filmed on a sunny day, as the song is quite a happy song, and the video needs to maintain this joyful mood if it is to fit the criteria for my song.

Final Storyboard

And another..

Process of props etc..

Props needed

• Stool/chair
• Summer House

Story Boarding..

Calender..

September

• Research into Similar Texts/Target Audience

October

• Planning, supplying props, actors, location planning and storyboarding

November

• Film editing

December

• The draft of finsished projecty

Treatment Sheet (Part Deux)

My first draft of my treatment sheet was mearly the foundation of what is yet to come.

0:10-:26 seconds
Me playing guitar, setting up in my garden, looking all cool, nothings gone wrong yet.

0:26-0:32 seconds
Fly gets in my way, I get slightly annoyed.

0:32-0:43
Something falls off the shed, making my video look unprofessional.

0:48-0:56 (Chorus)
A tramp casually walks out of the shed. I am confused and shocked.

0:56-1:03
Tractor compromises my view, camera is hidden behind the tractor, I try to poke my head around the tractor, you will barely see me.

1:03-1:16
Ducks attack me whilst I am on the chair, I fall back, ducks continue to attack.

1:16-1:20
I put my hand over the camera, and turn it off, the blackness from my hand then turns into the other shot of my setting up the camera in the park.

1:20-1:30
Amp falls over whilst singing, I go to plug in the amp, and people take my bench space

1:30-1:40
People start to eat and get out food and newspaper, I struggle to play the guitar.

1:40-1:46
A man spills food on me, I go ballistic and get up from the bench and walk off.

1:40-1:46
I begin to walk off, fixing my trousers and then looking behind me.

1:46-1:49
I get hit by the swing whilst looking behind me, slow motion shot as I get hit and fall down to the floor.

1:49:1:55
I hit the floor, close up on face, still singing, and getting up

1:55-2:02
I sit up, stare at the camera in medium close up whilst still singing, going to get up, camera follows.

2:02-2:04
I stare back at the child on the swing, holding my face and swear at him, over the shoulder shot showing my hand gesture.

2:04-2:06
I have turned around at this point and I am faced with a parent, close up on the parents face and my face, filled with fear.

2:06-2:08
Close up of me saying the line 'I'll be okay' whilst looking useless

2:08-2:13
Camera pans to me running away from parent, and parent following, walking.

2:13-2:19
I grab the camera, it again is darkened by my hand, same effect is used to cut to the next scene.

2:19
Fallen onto a beach wall thing, singing to the camera, I lay my back down and sing to the sky, trying to relax.

2:33-2:37
Looks at camera, but see's a beach behind the camera. A look of shock and ore fills my face.

2:37-2:40
I point and jump around at a beach (camera only focuses on me) The camera then turns to the beach.

2:40-2:45
Me running towards the beach, camera is behind me chasing me, use of steady cam.

2:45-2:51
Close up on a single white chair, then cuts to me setting up my amplifier, ready to sit down

2:51-2:55
Long shot of me about to sit down, looking happy.

2:55-3:13
'I'll be okay' I fall down on 'okay' through the chair, everything attacks me, everything that I have mentioned.



Mention footballers somewhere
Construction on Summer house
3 MAXIMUM different shot angles, need to be good




TBC

Location(s)

Location is obviously essential in order to film my music video, as location can determine the mood and obviously atmosphere of the video. Props and cast will also play a main part in my video, as it makes it more interesting and intriguing.

For my first scene, I will be filming in my garden, the reason for this being the song is supposed to start off happy and tranquil, and by filming in my garden on a bright sunny day really compliments the song's lyrics and tone.

Camera shots: The camera for the most part will be using medium shots, long shots and close ups.

My video consists of short sharp camera shots, all primarily focusing on me, as that is wear all the drama and action happens. The reason for the camera focusing on me for almost the entirety of the video is because it is genuinely my music video I am trying to create.
For the first scene, the video starts by having the camera come up from the grass turning into a medium shot of myself playing the guitar outside my garden shed, as this introduces me as the character and is very personal. The camera then focuses on my outfit, what I am wearing, showing that I have made an effort for this video, camera showing my upper body, showing my facial expression is happiness. The long shot continues as the tramp leaves the shed, snap close up on my face to show myself looking shocked and confused. The camera will then reverse back to a long shot, and myself going back to playing the song.
Ducks then walk across the path of the film, I stand up and look annoyed, a medium shot is then used on me singing, and a tractor stops right in front of the camera, my head appears from the side of the tractor. After this has happened, the camera returns to a long shot, and footballers ruin the last part of the chorus, I stand up and yell at them, I walk up to the camera and go to turn it off, however this cleverly cuts to the next scene.


What will be included in the set is as follows:

• Garden shed - For myself to be filmed upon
• A guitar
• Ducks
• A tractor
• A football
• A wooden chair
• A small amplifier (will/might be changed)

Now, because my music video takes place in three separate locations, the set will obviously change depending on where the location is.

For my second scene I will be filming on a park bench in a local park with children running around, a typically busy atmosphere, showing that I (being the main character of my video) am trying to find different locations to film that have a lively and happy atmosphere.

Second scene analysis: The scene starts with the end of the first scene, I set up the camera looking like a novice, I put my AMPLIFIER on the bench and start playing. People then sit on the bench, they begin to annoy me, someone spills food on me, I go nuts and go to get up and walk into head first into a swing. The camera goes slow-motion as I fall to the ground, the camera then ends up on the ground where I am, filming me singing, face on the floor. I then get up, camera medium close up, I swear at the kid, (over shoulder shot) the parent is behind the kid, medium shot of the parent walking towards me, close up on my face to show horror, the camera then focuses on me, I run out of the view of the camera and the parent follows, but the camera doesn't.

The set will include:

• A park bench
• A guitar
• Children running around
• A swing/climbing frames - typical park apparatus
• Two adults
• A small amplifier (will/might be changed)

The last scene in my choice of scenery is a beach. The reason for this being, I (in the video) have chosen particularity busy areas to choose to film in, and a beach is the most unpopulated area I can find. There is one single chair on the beach, it looks like nothing can go wrong, the beach is completely empty, it seems like a perfect choice of filming.

Third scene analysis: I fall onto a ledge, holding my face, as I am very stressed out, looking into camera, I look to the side of me, and there is an empty beach with one single white chair lying there. Camera focuses on my face, then the single white chair, I grab the camera, and the other camera follows me down the beach, I trip but maintain balance slow motion is used to show the success I think I will achieve. A long shot is used of me setting up the amp, I give the camera a thumbs up, I am about to sit down to play, and the chair breaks, I sit there and look depressed, camera zooms up to the board I am holding up that says 'Tomorrrow is a Brand New Day'.

The set will include:

• A guitar
• A beach chair (white)
• A small amplifier (will/might be changed)

After the final scene has been shot, and I have given up trying to make my music video, I hold up a sign that says 'Tomorrow will be a Brand New Day' stating that I will not give up on my music video.

Treatment Sheet

Type: Music Video

Genre: Acoustic/Rock

Band Members: One

Cast: Five

Plotline:

Trying to make his music video, but everything is going wrong, and in the process, his music video is made.

Location: Starts off in my garden, progressively moves to a separate location after each cut.

Starts off going well, getting his guitar, clothes, looking stylish, naive towards making a music video.

Some tramp appears from my shed.

Begins playing, ducks get in the way of the video.

Grandad drives past in tractor, compromising visual.

Footballers get in the way.

Second Verse cuts to different location - Park Bench

Sits down, bit stressed out, begins to play again, something falls off bench.

Two people sit either side of him, to close for comfort, goes to move, gets hit in face with swing.

Close up of him on the floor, still singing, trying one more time to do video, gets chased away by parent.

Third Verse cuts to different location - Beach

Getting very stressed out now, looking around for inspiration and ideas.

Points to camera man, then points to a beach with one single chair in the middle of it.

Steady cam used to follow singer running to beach, sun glaring into camera.

Long shot, to medium shot of singer setting up, about to play.

Chair breaks, singer gives up, it then begins to rain.

End.

Planning Starts Now..

In order for my end project to look professional and realistic, I needed to first set the foundations of my project, which would include..

• A Construction documentary
• A Treatment sheet
• Where I would be filming/shooting
• Who would be in my music video
• If I needed any props
• Storyboarding
• And finally an animatic storyboard

If I am able to follow these guidelines...

Target Audience Research

In order for my music video to be successful with the public, then figuring out the target audience for my music video is essential if it is to become popular.

Seeing as though the genre of my music video is acoustic/rock, target audience(s) would be people who enjoy listening to that specific genre. Bands and artists such as Jack Johnson, James Blunt, James Morrison and the likes are similar to the artist I have chosen to perform a music video on (Joshua Radin). Acoustic/rock music videos obviously vary depending on the lyrics and emotion the song evokes, but typically the song is about their lives, their friends, their loved ones or family. Many of these bands and artist's music videos affect people on a personal level, songs that have a particular meaning to a specific person's personal experiences.

My music video is based on a young man trying to film his music video for his new song, however everytime he tries to perform his song, something goes wrong. This could relate to millions of people who have tried very hard to create a successful music video, and have failed. The song's lyrics fit the song perfectly, as the song is called 'Brand New Day' emphasizing that everytime the music video goes wrong, he just gets up and tries again, which again could relate to any person in a similar situation in their lives.


TBC

Questionnaire

Do you enjoy listening to music?

• Yes
• No

What is your favourite type of music genre?

• Rock
• Pop
• Metal
• Acoustic
• Rap
• R&B
• Other... (Please State)

Do you enjoy watching music videos?

• Yes
• No

What aspect of a music video do you enjoy?

• The storyline
• The band
• Both

Do you think that the music video makes you appreciate the song more? Or less?

• More
• Less
• Not bothered

In order to retrieve a decent outcome in my results and findings, I asked my year group in an assembly to fill in the questionnaire I had devised.

The results are as follows..

Research Into Similar Media Texts (Digipaks)

Audience Survey

For finding out what genre of music the average teenager listens too I passed around a hand out to my whole sixth form that I had made and asked them to fill it in.

The results that I later recieved showed that the majority of the boys in my school preffered to listen to rock/acoustic music, and the most unpopular genre was classical. Because I aim for my music video to be quite teenager orientated I feel the genre for my music video should be rock or/and acoustic as this is what appeals most to teenagers.

Research Into Similar Media Texts (CD Covers)

In order for my CD cover to look proffesional, I first need to do some research into popular and succesful CD covers.

Proffesor Green - Alive Till I'm Dead

In this CD cover, the first thing the target audience will see is Proffesor Green on the cover. Obviously this informs the audience that this CD is Proffesor Green's. The design of the CD has been slightly edited to make Proffesor Green look clean and pure and his trademark tatoo 'Lucky' is clearly visible, hence why the photographer did not take a picture of the other side of his neck.

The reason why this album would sell very well, is because everyone knows who Proffesor Green is, as various other famous artists have also featured in his songs, anothey key buying point.

The idea that Proffesor Green is seen looking away from the camera and up into the sky suggests that he is too important to look at the camera, and possibly even to show his tattoo on his neck. The reason behind this is because the artist himself is known to be quite 'hardcore' as he is a rapper - if however he had an album of him smiling and staring at the camera, this may deter his target audience, as this does not reflect in his music.

The album name also highlights the artists' motives, 'Alive Till I'm Dead' implying that his songs are rather meaningful and that he wants to be remembered, this also makes him look more of a badass. The jacket he is wearing is rather tightly fitted to his skin, making him look masculine and manly. The font of both the artist and album name has been simply designed, all in caps lock agaisnt a greyish white background. Two colours seperate the album name from the artist, differentiating which is which.

50 Cent - Get Rich or Die Tryin'

50 Cent is a well known rap artist and has been known to the general public as somewhat of a nutter. His album cover features a picture of him topless, showing off his extremely muscular physical form, emphasizing his masculinity and dominance. The album entitled 'Get Rich or Die Tryin' possibly because of his famed story of being shot nine times and surviving, and also the album cover is him behind shattered glass, again implying he is indestructible. 50 Cent is staring into the centre of the camera, intimidating audiences and again emphasizing his masculinity. The red background could possibly stand for the colour of blood, which promotes his masculinity yet again. The album name 'Get Rich, or Die Tryin' Another famed quote from 50 Cent, basically stating that you are either something or nothing, not in between. The album's main intentions and attractions is to draw in audiences who like rap music and enjoy listening to the likes of 50 Cent with his formidable presence and intimidating glare.

Sum 41 - All Killer No Filler

Depending on the genre of the music, album covers will alter in design. Take Sum 41 for example, their album cover consits of each of the band members pulling disgusting faces throughout the whole front cover. This gives the impression that this band's genre of music obviously isn't of the classical genre, but of something more generic, such as rock. Because of the somewhat disgusting album cover, it suggests that this genre of music is aimed at youths, as the cover is simply young adults pulling faces, showing the immaturity of the band and in some regards the comedic value it holds. The font of 'Sum 41' is bold and stands out well against the disgusting faces, with this bold and eye catching font, audiences will not have trouble determining what music genre the band is. The name Sum 41 doesn't really give any clues away as to what music they are labelling, 50 Cent for example clearly has alterior motives as the name suggests he is quite brutal. The album name 'All Killer No Filler' again highlights the rock theme this band are trying to portray, because of the red colouring of the font is also suggests that the band's music isn't very soft and soothing, but fast paced and hardcore. The mug shot effect the band has used on the front of the album could also suggest they are 'convicts' as such and are ruthless youths.

Lifehouse - Smoke And Mirrors.

Unlike my previous album covers, this album cover does not entail the band member(s) on the front of the CD. The reason for this being, is because Lifehouse are known for their simplicty in music and meaningful songs, their first ever album entitled 'No Name Face' consisted of the album cover having a wooden tribal face smiling at the camera, again this entailed no band members.

The album cover gives the audience a sense of errieness and mystery, as the mysterious blue smoke and dark background suggests the genre of music is quite mellow and meaningful. Therefore this would not be directed at people who enjoy the likes of Slipknot and Lamb of God. The album name and the way the CD cover is presented compliments the album name perfectly, as the title 'Smoke and Mirrors' is seen on the front cover as the blue smoke is mirrored as well as the album name and the band name. The way in which the text is mirrored on the front cover highlights the actual name of the album 'Smoke And Mirrors' as the text is reflected onto the surface. Both album name and band name are seen in small font, therefore making the album seem quite relaxed and meaningful, as opposed to a large font and explosions in the background.

The eerieness and mystery that lies behind the cover of the album draws audiences towards the product, making it a unique buying product.

James Blunt - All The Lost Souls

James Blunt, a popular acoustic/rock artist has released songs which always entail meaningful lyrics and personal emotions. His second album is still set around the same genre of music and is lyrically similar. The album entitled 'All The Lost Souls' implies that this is an album for people who seem lost in their lives, and the album looks to relax them, and specific songs can relate to different people depending on the situation in their lives. The background for the album consists of pictures of hundreds of different people photographed in everyday life, however, all of these photographs make up the face and upperbody of James Blunt, which is very clever, in that he is trying to communicate with the public by releasing such influential music, and the way in which James Blunt has made a portrait of himself out of all these people, suggests that he is a part of those people, and the people influence him to make music. The way the font of the album name is designed is such that it looks like it would be a sign you would see outside a pub, implying that all the people with 'lost souls' should rendez-vous at this pub where they can all relate to one and other. The artist font 'James Blunt' is similar to the font of 'All The Lost Souls' as it looks as if each letter has been taken from a pub sign, or a restaurant sign, again emphasizing how his music is for people from different backgrounds and lives.

The main image is James Blutn staring directly at the camera with a blurred face, making it difficult to determine what he is thinking, once again this relates to the vats majority of the public as he is implying that he is a lost soul.

Research Into Similar Media Texts (Music Videos)

In order for my music video to look of top quality, I need to research successful music videos and find out what distinguishes them to others.
Obviously music videos vary depending on the genre of music, for example, a pop song would have a completely different video to a heavy metal song, as the music is completely different.
For my music video, I aim to make it look and sound as professional as I can without making it look to amateur or boring.


Example - Last Ones Standing.

This music video has taken a comedic route, in that the video is mocking what a stereotypical American police force in the 70's would act like. The start of the video entails shot sharp camera shots focusing in on the lead singer in an old 70's tanned suit and dark glasses. The eye contact made with the audience in this shot suggests that Example is taking the lead role in this video as a 1970's cop. He takes off the sunglasses, breaking the barrier between himself and the audience, letting the audience know that he is in charge.
His facial expression is serious, yet holds a comedic value as he obviously is not a police man. The blurred colour tone int this shot suggests that this video is supposed to look like it was filmed in the 70's, however it still keeps a high quality of filming.
Immediately fans of Example would understand that this music video is focusing on comedy, as his music is more modern as seen by the print screen below:

We are told the name and artist of the song after the snap shots of the lead singer, the font looks retro and is edited to a poor quality on purpose to show how old the video is aiming to be. In this day and age, having an upbeat pop song tieing in with a retro 70's cop chase music video has a comic value, as a 70's cop show would be taken more seriously, with a more serious song used.
The screen shot below focuses on the title of the video 'EXAMPLE IN LAST ONES STANDING' the font is a bright yellow matching the lights, emphasizing the contrast in colour, in comparison with the dark background. The two officers are hidden in shadow, evoking a somewhat mysterious point of authority. The fact that the headlights of the car are focusing directly at the audience shows that the audience are part of this video, as the headlights are focused on you.

The lead singer is the centre of attention throughout the video, as he is the leading officer in this police force, he has a cheesy sidekick who is a woman with red glasses, symbolising her possible lust for the lead officer.
The screen shot below shows the cast of this music video.
As you can see it is very stereotypical, from left to right, you have the fat boss man, always yelling and ulitmately in charge, you have the cheeky sidekick who thinks he is better than the lead officer, he weilds a bat to try and emphasize is masculinity, but ends up looking like a fool, the woman in red skinny jeans with big bug eyed glasses and a blonde bob haircut, usually seen as the lead officer's love interest, and then the lead officer himself, masculine, cocky and ultimately cool. The different poses they adopt shows the soical status amoungst the other members. The boss is standing up crossing his arms looking masculine, the cheeky sidekick is holding a bat with a cheeky grin, again emphasizing his cheekyness. The woman and the man both stand with some authority as they are the leading roles in the video.
The entirety of the video aims to be amusing, the camera's setting is focused in such a way that the whole area and the surroundings look like they would in the 70's.

This is similar to what I want my music video to entail, I aim to make my music video slightly amusing, however direct to the point of the song.

http://www.youtube.com/watch?v=qklFpvW7IME


Elliot Minor - Electric High.

Unlike the previous music video, this video is rock/alternative in genre, and therefore the music video will alter in theme. This band is slightly low budget, as they are not very well known, and therefore their music videos tend to be quite simple, yet effective.

This music video shows the production of the song, how it was made and how the band members spend their free time, it's easy to film, it saves money and it's effective. The video is primarily all about the band's daily gig routine, and the humour and fun they have whilst touring, this makes the band look appealing and funny to the audience, thus making the band seem friendly to fans and the public.

The start of the video shows the band's preparation for the song and the camera only focuses on guitar strings, drum kits, plectrums and keyboards, all of their instruments, which gives it a nice effect as the audience know the music is about to begin.

The camera switches from the bands past times to the band performing on stage. The music video doesn't really entail any storyline or narrative, the song clearly just needed a music video and the band found old video recordings of themselves and used it in the video. This shows that the band are friendly towards eachother and have a good relationship with eachother, thus showing the audience that they are just like them, they are not trying to be something they are not, unlike many other modern bands.

http://www.youtube.com/watch?v=XqNjIN7nzCM


The Coral - Dreaming Of You.

This music video 80% of the time takes place in a small room covered in posters where the band play their instruments, this immiediatly informs the audience that this band are young amateurs with a low budget. Because of the film being so low budget, it can encourage other newer/younger bands to make videos such as this one, as it is not that difficult, and doesn't cost too much money.

The editing of the separate scenes, such as the bike rides have clearly been green screened to make it look like they were cycling against a rural background.

However the aim of this video is to make it look amateur, as the music is indie and quite retro. The band members are all dressed in casual clothing, plain jumpers, jeans and messy hair, implying that they are young, attracting the youths of the music market.

Some music videos have a meaning behind them, a message that they want to send out, however this music video is simply going for a more subtle and enjoyable video, with little editing and effects, it's easy to tell that they are low budget. The short cuts between scenes showing the other band members implies that it is not just one individual that makes the band, but the rest of the members as well, this makes the band appear well formed and friendly to the public, giving off a good impression and a inviting look. The bike ride being a good example of the band's loyalty and friendship, The song itself is aimed at youths, as it was a bit hit with teenagers at the time.

http://www.youtube.com/watch?v=KRy8N1P1EUI


OK GO - Here It Goes Again.

This video is one entire shot. Extremely low budget, and a student could make it. All it requires is co-ordination and teamwork. The song itself is of average standard, however the music video attracted millions of people, because of it's simplicity and its complexity. Using treadmills to dance on is a very strange idea, and yet people loved it. I do not intend my music video to be similar to this, as I do not own X number of treadmills and for the song I have chosen to do, treadmills would not fit into the genre. The genre of the song is pop, therefore the video will be rather light-hearted. The costumes in which the band members are wearing, symbolize that they are quite smart, yet somewhat dorky, which highlights the comedic value of the video. The video is made to look amateur, so that people watching could mimic the video, or perform something similar, as this video is not as proffesional as many others.

http://www.youtube.com/watch?v=oPmhTCaDkGA


James Blunt - 1973.

James Blunt's music video consists of himself taking a walk down a road he once knew and loved, reminiscing the forgotten years of his youth remembering a girl he once knew. The lyrics of the song fit perfectly to the music video. In the music video, the camera cuts from an empty town where James is walking through, to the girl he is singing about dancing in what I can only assume to be his basement.

The camera used when filming the woman has been edited in a sepia tone or a golden lens, to evoke her purity and purity, making her almost Godess-like. emphasizing how pure and perfect she appears to be to James Blunt. 

The camera comes in and out of focus at certain parts of the song, spinning around James' head, as if he is trying to remember his past but is having trouble doing so, thus showing his confusion and dissaray, people in the audience can relate to a situation similar to this, and the lyrics fit the song perfectly and they could have a personal impact on certain listeners.

The camera movements play a massive part in this music video, as it goes through cafes and swaps between James and the girl, showing people's views on James and different aspects of his journey through the deserted town. Even though James is viewed from different viewpoints, it is always following him wherever he goes, across rooftops, under boxes and mid shots when he is walking, almost as if the camera is trying to capture his journey with this woman that he once had.

Unlike my previous music video analysis'  this video focuses more on the journey taken place rather than the band/artist playing live with no storyline.

http://www.youtube.com/watch?v=Su29nRqft5Y

The White Stripes - Seven Nation Army.

Similar to the 'OK GO' video, this music video is entirely one shot. The music video is simply a hypnotising display of continuous triangles, which captivates the audience, as it is slightly hypnotic. The colours used in the video, are red, white and black, all very distinct and bold colours which again draws the audience in.

Midway through the song, to stop the video becoming to repetitive, the continuous triangles transform into circles, with triangles still flowing. This minor change in the video makes it very substantial, as it is a subtle change, however it works well with the mood and pace of the video, it's a slightly fast paced video and by changing the speed or mood of the video would ruin it entirely.

All of the band members are wearing simple clothing with no logos on them, again highlighting the simplicity of the video, having a logo or sign on their clothing would draw attention to the clothing, rather than the videos effects.

The point of the video, is for it to be intriguing, which it is. Even if people do not like the actual song, the video makes up for it, less is more in the video, and because it is low budget, they would have made a lot of money back on it, as it became very renown and successful.

Rise Against - Hero Of War.


The aim of this video, unlike others, is to make people think about what other people in life go through. This specific video focuses on war, and a man telling a story about how cruel and harsh it is out there.
We see the lead singer sitting on a chair in what appears to be a run down play ground, emphasizing that that was once a place of laughter and enjoyment, and now it has been reduced to a desolate area where misery lies.

Research Into Similar Media Texts (Music Genre)

In order for my teaser trailer to be captivating and intriguing to the audience, I first need to find the musical score I want my teaser trailer to entail. Because my film is set in a post modern world, I feel that orchestral/classical music would fit the trailer, as It is set in the past. The reason behind this is because I want the audience to feel immersion when the are watching the trailer, and by adding classical music to a film set years before modern times gives the film the immersion the audience crave for.
Although  choosing the type of music for my trailer is also essential. My film is dark and mysterious, therefore and composer such as Frank Miller would deter people form viewing my trailer, as he was known for his upbeat and joyful music, that is why I have decided to use Hans Zimmer's music in my trailer, as he is known for creating epic and inspirational music.

Here is an example of what I want my trailer to entail.

http://www.youtube.com/watch?v=UkvNmb9tMII

Research Into Similar Media Texts

Toy Story 3 is one of the most anticipated films of this century. Because of its well renown image and storyline, the poster does not have to entail the name of the film because everyone recignises it. The way in which the poster is presented shows how you do not nessescarily need a lot of action happening in the poster for it to be a good and eye catching poster. The simple black background is complimented with the iconic star 'Buzz Lightyear' holding up the number 3 representing the third installment of Toy Story. The date is positioned bottom left of the poster in white, making it easily recignisable but not too disracting from the main image.

 Similar to the Toy Story poster, the Spiderman 3 poster does not entail the title of the film, as it is clearly obvious what the film is, what it is about and who the main character is. This poster would intrigue audiences to view the film, as Spiderman is dressed in a black suit as opposed to his traditional red and blue, confusing the audience and luring them to believe the film will entail a twist. The poster is generally a very dark, mysterious poster as opposed to other superhero posters, that are normally action packed, this goes for the more subtle mysterious approach, which would lure different audiences into thinking this is different from other films. The number 3 is also featured in the poster at bottom right of the page, symbolizing the third installment of the film series.






 The poster for the newest Batman film follows the codes and conventions of more of a horror genre. Unlike most movie posters, the main character is featured on the poster, however the villain of this film takes the spotlight, as this could be seen as the villain prevailing over the hero, making audiences want to see the film to find out who wins. The dark and subtley horrifying image of the Joker behind glass painting a smile in what is most likely blood informs the audience that this superhero movie is darker and more disturbing than other superhero movies. The quote 'Why so Serious?' The Joker's trademark quote is featured on the poster symbolizing The Joker's dominance and fear. Again the name of the actual film is not mentioned, however the sub heading 'The Dark Knight' suggests that the film is a follow on from the first Batman, as The Joker is in it and the emblem of a bat is featured at the bottom of the poster.




The film Legion follows the more traditional route of just having a movie poster entailing an attractive man holsting a gun looking angrily out into the distance. A typical American approach to an action movie, however it still attracts a large audience as everyone loves a bit of action. Although this poster is not advertised very well, as the film Legion is about angels attacking Earth, and this poster simply looks like another action movie. The poster entails the quote 'TO TAKE OUT THE WICKED' Symbolizing that there are biggget threats in this movie than just other humans. The misty background is complimented well witht the mixture of the two colours gold and blue, gold being positioned on the characters face, making him glow and look manly, whereas the blue is seen at the bottom of the poster highlighting the title of the film. The date again is small yet easily seen, positioned at the bottom left of the poster, in small white font.