Evaluation..

How effective is the combination of your main product and ancillary texts?

My main product is an acoustic music video composed by Joshua Radin, I have followed the codes and conventions of similar music videos in order to make this video look as realistic as I possibly could. The genre of my video is acoustic as I have previously stated, therefore the ancillary tasks have to follow the same mellow and relaxing format. The artist's name for my magazine advert is Ernest, I picked the name Ernest simply because I found it to be a very simple, individual name. There are many artists in the world with their band/solo artist name as their own name, an example of this could be James Blunt, or Jack Johnson two very respected acoustic artists.

My first ancillary task was my music magazine advert. I tried to make it look as professional as I could, I researched several magazine adverts, including Green Day's new album premire in NME magazine. I found out the  advert needed to be bright, colourful and appealing to my target audience. Therefore I have inserted the artist's name in the centre of the advert, making it easily recognisable to the audience that Ernest is the name of the artist. The background used was actually a photograph I took in Brighton, on the beach. I thought this photograph was perfect for my background, as it was very bright, colourful and entailed an old boat that I thought set the scene of an acoustic artist. I have also included texts such as 'Empire rates this five star' as this is the sort of review you would find on a succesful album, hence the reason why I have used it in my advert.

In comparison to other acousitc artist's adverts, I found mine to be very unique as I could not find any other music advert that had original photography as the background, traditionally, an advert for an ablum would be the album's front cover and possibly some reviews, however I felt that my advert needed to be different in order to attract a wider audience.

My second ancillary task was he front cover of the CD. This was also taken on the beach of Brighton and captures the same essence of my music advert (tranquil, bright and colourful) it features a piece of rusty machinery, and the album is titiled 'Working Progress' which highlights the rusty machinery and the idea that the album is a steady start to something brilliant.

My third ancillary task was the back of the CD, similar to the front cover, the back needed to follow the same codes and conventions of the front cover, to keep it looking professional. The back cover again was taken on Brighton beach, this time of an old boat, that I edited in photoshop, desaturating the colour, flipping the original photo around so it looked more retro. I had to make sure the song titles were easily readable, therefore I had to make the background quite plain, so I merged two colours from the sky together to make a dull white, making the text easy to read.

Finally, my fourth task was the 'Special Thanks' page. This page simply consisted of myself creating names of people who helped film, and create the album. The picture behind it was taken on a beach in Brighton, of two people walking side by side, symbolising the peacefulness of the song, and the album artwork. The white font colouring complimented the blue sky background, making it appealing to the audiences.